B2B marketing for IT and technology companies
Technology buyers research deeply, compare vendors and involve several decision-makers. They expect clear answers, proof and a smooth path to a demo or call.
ZAPSHERE helps IT service providers, SaaS products and technology firms generate qualified leads with B2B SEO, content, LinkedIn and connected CRM automation.
An illustration of a typical journey, not a client result.
The challenges we see most
Long sales cycles
Leads need nurturing over weeks or months.
Generic messaging
Many tech sites say the same things in the same words.
Disconnected tools
Marketing and sales data live in separate systems.
How we help
Tap any item, or let it play.
Illustration of how the service works. Names and numbers are examples, not client results.
How a project starts
Free 20-minute audit
we look at your Google profile, website, reviews, social pages and how enquiries are handled today.
Written plan
the two or three changes that will bring the most customers first, with a fixed monthly price.
Launch in 30 days
profiles fixed, campaigns or automations live, tracking in place so every enquiry is counted.
Monthly report
calls, form enquiries, bookings and rankings, in plain English, plus what we will do next.
What we measure
- Calls, WhatsApp messages and form enquiries from Google and social
- Google Business Profile views, direction requests and reviews
- Rankings for the searches your customers actually use
- Mentions in AI answers (ChatGPT, Gemini, Perplexity) for your category and area
- Response time to new enquiries and how many turn into bookings or quotes
In your country
IT & technology marketing FAQs
Do you understand technical products?+
We work with your team to understand the product and buyers, and write for the people who decide, from engineers to finance.
Can you help with product-led growth?+
Yes, with onboarding emails, in-app prompts via your tools and conversion tracking.
Do you run LinkedIn ads?+
Yes, with targeting by role, seniority, company size and industry.
Can you connect HubSpot and our product data?+
Yes, through integrations and workflow automation.
Find out where you're losing customers
Book a free 20-minute audit. We'll show you what stops people from finding, trusting and contacting you, and what to fix first.
In the audit we check your Google profile, your website and how enquiries are handled, and show you what to fix first.