Rank on Google.
Dominate ChatGPT.

Generative Engine Optimisation (GEO) is the process of optimising your website content, structure, and authority so that AI-powered search engines — such as ChatGPT Search, Perplexity AI, Google SGE, and Bing Copilot — cite your brand, content, or services in their AI-generated responses. As more people use AI tools to search instead of traditional search engines, GEO has become an essential part of any modern digital marketing strategy.

Answer Engine Optimisation (AEO) is the practice of structuring your website content — particularly FAQs, how-to guides, and definitional content — so that AI assistants and search engines serve it as a direct, spoken, or featured answer to a user's query. AEO is especially important for voice search, Google Featured Snippets, and AI chatbot responses. Businesses that invest in AEO today are positioning themselves to be the default answer their target customers receive from ChatGPT, Gemini, and Perplexity.

SEO typically begins showing meaningful results within 3 to 6 months, with compounding growth over 12 to 24 months. Technical fixes and on-page optimisation often show results faster, while building domain authority through content and backlinks takes longer but produces lasting results. At ZAPSHERE, we also layer in GEO and AEO optimisation from day one to capture AI search traffic alongside traditional organic traffic.

To rank in AI-generated responses from ChatGPT, Gemini, and Perplexity, your business needs to invest in GEO and AEO strategies. This includes: creating clear, authoritative, well-structured content that directly answers common questions in your industry; earning citations from trusted online sources; building a consistent brand presence across the web; and using structured data markup (Schema.org) to help AI systems understand and reference your content. ZAPSHERE specialises in GEO and AEO optimisation designed to make your brand the answer that AI tools recommend.

Local SEO is the process of optimising your online presence to attract customers in a specific geographic area. It includes optimising your Google Business Profile, building local citations, earning local reviews, and creating location-specific content. If your business serves customers in a specific city or region — such as Sydney, New York, or Berlin — local SEO is essential for appearing in map results and location-based searches.

Link building is the process of earning hyperlinks from other websites that point to your own. Search engines treat links as votes of authority — the more high-quality, relevant sites that link to you, the more trustworthy your site appears. Link building is one of the most important long-term drivers of SEO performance and is also a key factor in whether AI tools cite your brand in their responses.