SEO Audit Services: Find Out Exactly Why You Are Not Ranking
SEO audit services show you exactly what is stopping your website from ranking, and what to fix first. Instead of guessing, you get a clear picture of your technical health, your content, your backlinks and how you compare with the competitors above you.
ZAPSHERE provides SEO audits for UK businesses, from a free mini audit to a full technical SEO audit. Every audit ends with a prioritised fix list written in plain English, so you know what matters, what can wait and what each fix is likely to achieve.
An audit is the right first step before any SEO spend. It stops you paying for work that will not move the needle, and it often uncovers quick wins that bring results within weeks.
What our SEO audit checks
- Indexing: which pages Google has indexed, which it has not and why
- Technical health: speed, Core Web Vitals, mobile usability, redirects and errors
- Site structure and internal linking
- On-page SEO: titles, meta descriptions, headings and duplicate content
- Content gaps: searches your customers make that you have no page for
- Backlink profile: quality, relevance and any harmful links
- Local SEO: Google Business Profile, reviews and citations
- Competitor comparison: why the sites above you are ranking
- AI search visibility: how AI assistants describe your type of business
How an SEO audit works
Tell us your goals
A short call about your business, your customers and the searches you want to win.
We run the audit
Crawls, Search Console data, backlink and competitor analysis.
You get the report
A prioritised fix list with the impact and effort of each item.
Walk-through call
We explain the findings and agree the next steps, whether you work with us or not.
Technical SEO audit
The technical SEO audit is the core of every review. We crawl your whole website the way Google does and check indexing, speed, mobile usability, redirects, canonical tags, sitemaps, schema and errors in Search Console. Technical SEO audit services like this are especially useful after a redesign, a platform change or an unexplained drop in traffic.
Free mini audit vs full audit
The free mini audit is a short review of your biggest issues and opportunities, delivered on a 20-minute call. The full SEO audit is a complete, documented review of your website, content, backlinks and competitors, with a prioritised fix list you can hand to any developer or agency.
Who it's for
Traffic has dropped
You have lost rankings or visitors and need to know why.
Before you hire an agency
Know what needs doing before you pay anyone to do it.
After a redesign
Check nothing important was lost in the move.
Planning growth
Find the content and keyword gaps your competitors are winning.
Content and keyword audit
Many websites rank poorly because they have no page that matches what customers actually search. We compare the keywords you rank for with the searches your competitors win, find the gaps, and flag thin, outdated or duplicate pages that dilute your site. You get a clear list of pages to improve, merge or create, with the main keyword each one should target.
Backlink audit
Backlinks are links from other websites to yours. We review how many websites link to you, how relevant and trustworthy they are, and how your profile compares with the sites above you. We also look for spammy or broken links that could be holding you back. The result is a realistic view of how much link building you need to compete.
What you get in the report
The full audit report starts with a one-page summary in plain English: the five things that will make the biggest difference. Below that is the full fix list, grouped into technical, content, local and links, with the impact and effort of each item and who should do it. You can work through it with us, with your own developer or with another agency.
What an SEO audit costs
The mini audit is free. The full SEO audit is priced on the size of your website and confirmed after a short call, so you know the exact cost before we start. If you then join a monthly SEO plan, the audit work feeds straight into month one.
SEO audit FAQs
What is an SEO audit?+
An SEO audit is a full review of how well your website is set up to rank in search engines. It covers technical health, content, backlinks, local SEO and competitors, and ends with a list of fixes.
How long does an SEO audit take?+
The free mini audit is delivered on a call within a few working days. A full audit usually takes one to two weeks, depending on the size of the website.
What is included in a technical SEO audit?+
A crawl of the whole site, indexing checks, speed and Core Web Vitals, mobile usability, redirects, canonical tags, sitemaps, schema and errors reported in Google Search Console.
How much does an SEO audit cost?+
The mini audit is free. The full audit is priced on the size and complexity of your website, and we confirm the exact price before starting.
Will you fix the issues you find?+
Yes, if you want us to. You can also hand the fix list to your own developer or agency. The report is yours to keep.
How often should I audit my website?+
Once a year for most businesses, and always after a redesign, a platform change or a sudden fall in traffic.
Find out where you're losing customers
Book a free 20-minute audit. We'll show you what stops people from finding, trusting and contacting you, and what to fix first.
In the audit we check your Google profile, your website and how enquiries are handled, and show you what to fix first.