Ecommerce SEO Services That Turn Searches Into Sales
Ecommerce SEO services help online stores rank for the searches shoppers make before they buy: product names, categories, comparisons and "best" searches. Organic search traffic does not cost you per click, so every sale it brings improves your margins compared with paid ads.
ZAPSHERE provides ecommerce SEO for UK stores on Shopify, WooCommerce and Magento. We fix the technical issues that are common on online stores, optimise category and product pages, and create content that brings shoppers in at every stage, from research to checkout.
Online stores have SEO problems that brochure websites do not: thousands of similar pages, filters that create duplicate URLs, thin product descriptions copied from suppliers and slow pages full of images. Fixing these is often where the biggest gains are.
What ecommerce SEO includes
- Keyword research for categories, products and buying-intent searches
- Category page optimisation: titles, copy, filters and internal links
- Product page SEO: unique descriptions, schema, images and reviews
- Technical SEO for stores: crawl budget, duplicate content and canonical tags
- Site speed and Core Web Vitals for image-heavy pages
- Product and review schema for rich results in Google
- Buying guides and comparison content that link to products
- Link building and digital PR for your brand and categories
- Monthly reporting on organic revenue, not just rankings
How ecommerce SEO works
Store audit
A full crawl and review of categories, products, speed and competitors.
Fix the structure
Clean up duplicate pages, filters and internal links so authority flows to the right pages.
Optimise and create
Improve category and product pages, then add guides that answer shoppers' questions.
Grow and report
Links, new content and monthly reporting on organic sales.
Shopify SEO services
Shopify is a strong platform for SEO, but it has quirks: duplicate product URLs inside collections, limited control over some URLs and themes that load too many apps. Our Shopify SEO services fix these within Shopify's limits, improve theme speed and make collections and products rank. We also build and improve stores through our Shopify development service.
WooCommerce and Magento SEO
WooCommerce and Magento give more control, and more ways for things to go wrong. We tidy up categories and tags, handle layered navigation, set canonical tags, improve hosting and caching, and make sure only the pages that should rank are indexed.
Who it's for
Growing online brands
Stores that rely heavily on paid ads and want a cheaper, steadier source of sales.
Stores with large catalogues
Hundreds or thousands of products that need a scalable SEO structure.
Brands moving platform
Moving to or from Shopify, WooCommerce or Magento without losing rankings.
Niche retailers
Specialist stores that can win focused, high-intent searches.
Category pages: the biggest opportunity
For most online stores, category pages bring more organic revenue than product pages. Shoppers search for "women's waterproof walking boots", not for a single product code. We optimise category titles and headings, add short, helpful copy above or below the products, link related categories together and make sure filtered versions of the page do not compete with the main one.
Product descriptions that rank
Copying manufacturer descriptions means your product page is identical to dozens of others, and Google has little reason to rank yours. We write unique descriptions that cover what shoppers want to know: sizes, materials, use cases, care and delivery. Add real photos, reviews and product schema, and the page is more likely to rank and to convert.
Content that brings in shoppers
Not every shopper is ready to buy. Buying guides, comparisons and "how to choose" articles bring in people earlier in their research and lead them to the right category or product. We plan this content around real searches and link it directly to the pages that sell.
Pricing: ecommerce SEO in GBP
Ecommerce SEO: From £599 a month. The price depends on catalogue size and competition. Prices exclude VAT where it applies. See all UK prices.
Ecommerce SEO FAQs
What is ecommerce SEO?+
Ecommerce SEO is search engine optimisation for online stores. It focuses on category and product pages, technical issues common on stores, and content that brings in shoppers ready to buy.
Is Shopify good for SEO?+
Yes. Shopify handles many SEO basics well. It does create duplicate product URLs and can be slowed down by apps, so a few fixes make a real difference.
How do you optimise product pages?+
We write unique descriptions, improve titles and images, add product and review schema, and link products from relevant categories and guides.
How long does ecommerce SEO take?+
Technical fixes can lift rankings within weeks. Category pages for competitive terms usually take 3 to 6 months to reach their potential.
Can SEO reduce my reliance on paid ads?+
Yes. As organic rankings grow, many stores can reduce ad spend on searches they already win organically, which improves margins over time.
Do you work with WooCommerce and Magento?+
Yes. We work with Shopify, WooCommerce and Magento, and with custom stores where we can access the code or work with your developer.
Find out where you're losing customers
Book a free 20-minute audit. We'll show you what stops people from finding, trusting and contacting you, and what to fix first.
In the audit we check your Google profile, your website and how enquiries are handled, and show you what to fix first.